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What Is Dynamic Remarketing and How Could It Help Your Business?

What Is Dynamic Remarketing and How Could It Help Your Business?

NEWS

What Is Dynamic Remarketing and How Could It Help Your Business?

Tom Jacobs, Marketing Manager

3 May 2017

What is dynamic remarketing & how could it help your business?

Have you visited a website, and viewed a particular product, and noticed that ever since that product has been following you around the internet in the form of display adverts?

If so, what you’re witnessing is dynamic remarketing, and it is a great way to remind your website visitors about your products that they showed interest in.

Unlike standard remarketing, that shows people a generic display advert if they have visited your website, regardless of which products they looked at, dynamic remarketing tracks which particular product pages that website visitors visited and can therefore send them adverts that are far more unique to their buying behaviours

Why is dynamic remarketing better?

Most businesses have a range of different products, and these products are often bought by very different people. Dynamic remarketing allows you to show ads that are incredibly relevant to individual website visitors, therefore producing a better ROI.

Does it work for service-based businesses?

Yes! We have used dynamic remarketing for Estate Agents and other services. By sending adverts with particular properties to people that had visited those actual pages, we were able to drive high quality traffic back to our clients’ websites and produce a significant ROI.

Is it expensive?

Remarketing in general is a relatively cheap form of Pay-Per-Click marketing, making it very accessible to businesses. Because display adverts are very rarely clicked, you’re very rarely charged, but whilst you are gaining impressions from people that has visited your website, you are effectively getting free advertising.

Is it easy to get going?

You will need to set up Google Merchant Centre, which can be tricky, but there are plenty of guides on Google’s Support Centre. Once you’ve uploaded your products to the product feed, Google will begin to distribute your ads throughout the Display Centre, reminding people of the products that they showed interest in.

Want a great, measurable and transparent ROI? Speak to us to see how we can help grow your business through Pay Per Click marketing.

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4 Ways to Make PPC Work for Your eCommerce Business

4 Ways to Make PPC Work for Your eCommerce Business

REMARKETING, SEARCH

4 Ways to Make PPC Work for Your eCommerce Business

Tom Jacobs, Marketing Manager

24 January 2017

4 Reasons Your Business Needs to Be Using Gmail Ads

Reports show that 41% of Google search results clicks go to the top 3 results, meaning that if you’re not in the top 3, potential sales are passing you by and going to your competitors. It is increasingly the case that one, two or even all three of these search results are paid AdWords results. PPC is no longer an advantage to eCommerce businesses, it’s a necessity.

Here’s our top 4 ways to make PPC work for your eCommerce business.

Google Shopping

Uploading all of your products to Google Merchant centre means that they will appear as Google Shopping results when one of your keywords is searched. This presents an image of your product and its price at the top of Google’s search results interface. Because the searcher can see your products and its price, they’ll only click if they think the product looks good and they think the price is reasonable, meaning you’re only paying for interested traffic. If they don’t like the look of your product or price, they won’t click and you won’t be charged. Simple.

We find that this produces a significant ROI for eCommerce businesses, up to 1300% in some cases, so uploading your products to Google Merchant Centre is a must.

Dynamic Retargeting

Do you ever find that it isn’t just brands that you’ve looked at that follow you around the internet? It’s actual products you’ve looked at too. This is dynamic retargeting in action. It has more relevance to the customer, and consequently generates higher click-through rates, driving that high quality traffic back to your website.

Strategic Keyword Bidding

Bidding on your competitors’ brand names and product names increases your ability to take sales away from your competitors, increasing your market share. Conducting a detailed keyword analysis is where every PPC campaign should start. If everyone is searching for your competitor, bid on their name and take traffic away from them.

Track everything

What makes PPC unique for eCommerce is its incredible tracking capabilities. Analytics shows you how many people clicked on your ad, how much they spent and how many people abandoned their carts. This gives PPC total accountability, meaning that if the ROI isn’t shown, it isn’t there.

Want a great, measurable and transparent ROI? Speak to us to see how we can help grow your business through Pay Per Click marketing.

3 + 15 =

Why You Should Be Using Ad Extensions

SEARCH Why You Should Be Using Ad Extensions Shona Finnie, PPC Executive 11 May 2017 What Are Ad Extensions? Ad Extensions are a type of ad format that show extra information about your business on your ads. The more you show, the bigger the ad. The bigger the ad, the...

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