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Why You Should Be Using Ad Extensions

Why You Should Be Using Ad Extensions

SEARCH Why You Should Be Using Ad Extensions Shona Finnie, PPC Executive 11 May 2017 What Are Ad Extensions? Ad Extensions are a type of ad format that show extra information about your business on your ads. The more you show, the bigger the ad. The bigger the ad, the...

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What is Quality Score & Why Does It Matter?

What is Quality Score & Why Does It Matter?

NEWS What is Quality Score & Why Does It Matter? Shona Finnie, PPC Executive 14 March 2017 Quality Score is a metric Google created to measure the quality & relevance of your ads. It is used to determine your Cost-Per-Click, along with the position of your ad...

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4 Ways to Make PPC Work for Your eCommerce Business

4 Ways to Make PPC Work for Your eCommerce Business

Reports show that 41% of Google search results clicks go to the top 3 results, meaning that if you’re not in the top 3, potential sales are passing you by and going to your competitors. It is increasingly the case that one, two or even all three of these search results are paid AdWords results. PPC is no longer an advantage to eCommerce businesses, it’s a necessity.

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4 Reasons Your Business Needs to Be Using Gmail Ads

4 Reasons Your Business Needs to Be Using Gmail Ads

Gmail ads are an incredibly powerful PPC marketing tool, yet they remain hugely under used and under estimated. They’re incredibly targeted, relevant and cost effective, yet businesses consistently overlook the tool. Here’s 4 reasons your business needs to be using Gmail ads.

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5 new PPC features that changed the game

5 new PPC features that changed the game

The ever-changing PPC world continues to live up to its reputation. From targeting, interface and 40% click through rates, Google has continued to keep AdWords users on their toes. Here’s our rundown of the top PPC changes and new features.

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