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How To Write Successful Text Ads That Effectively Reach Potential Customers

How To Write Successful Text Ads That Effectively Reach Potential Customers

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How To Write Successful Text Ads That Effectively Reach Potential Customers

Shona Finnie, PPC Executive

8 June 2017

4 Reasons Your Business Needs to Be Using Gmail Ads

Text ads are the most common ad format on the Google Network. Whether you are looking for a service, a company, location or more information on a subject, where do we go for that information? The Search Network.

Let’s say you work for a company that provides a pet grooming service. If someone in your location is looking for your services, they are most likely going to search on Google for them. You want to be the first ad they see on the Search Engine Results Page (SERP).

Include Prices, Sales Promotions And Exclusive Deals

This gives your customers an idea of what to expect. By showcasing how much a service is, they aren’t going to receive any unexpected surprises if the price is more than they are willing to pay.  This also means that you will have an increase in CTR. The better the CTR, the better the Quality Score.

Include At Least One Of Your Keywords.

When searching for an item, for example, ‘Digital Cameras’. A customer will not read everything that appears on the page. Naturally, their eyes will scan for ‘digital cameras’. This is so they can quickly navigate to the item they are looking for with minimal effort. By including your keywords in your ad, it shows relevance to what people want. Ad Extensions

Add extensions are clickable links that allow potential customers to navigate quickly to the page they are looking for. For example, often people are looking for the ‘About’ page of a website to know a little bit more about the business. This provides easy access to your website. Not only do add extensions improve customer experience when clicking on your ad but they also make your ad 50% bigger, taking up more of the page making it more visible.

Want a great, measurable and transparent ROI? Speak to us to see how we can help grow your business through Pay Per Click marketing.

8 + 3 =

Why You Should Be Using Ad Extensions

SEARCH Why You Should Be Using Ad Extensions Shona Finnie, PPC Executive 11 May 2017 What Are Ad Extensions? Ad Extensions are a type of ad format that show extra information about your business on your ads. The more you show, the bigger the ad. The bigger the ad, the...

Why You Should Be Using Ad Extensions

Why You Should Be Using Ad Extensions

SEARCH

Why You Should Be Using Ad Extensions

Shona Finnie, PPC Executive

11 May 2017

Why You Should Be Using Ad Extensions

What Are Ad Extensions?

Ad Extensions are a type of ad format that show extra information about your business on your ads. The more you show, the bigger the ad. The bigger the ad, the more eye-catching your ad becomes to a potential customer. Not only do they increase the size of your ad but they also increase your quality score. It’s a no brainer.

Location Extensions:

Location extensions are available globally on the Search Network, Search Network With Display Select & Display Network Only. Location extensions show a clickable link of the location of your store on your ad. Once a potential customer clicks this link, they are directed to Google Maps to where your store is located.

Call Extensions:

Call extensions are available globally on the Search Network, Search Network With Display Select & the Display Network. Call Extensions show the phone number of your business in the ad. Although on desktop it is not clickable, it is on mobile. This allows customers to call your business with one click when using mobile.

Sitelink Extensions: 

Sitelink Extensions are available globally on the Search Network Only – All Features, & Search Network With Display Select – All Features. Sitelinks are one of the most important Ad extensions as it can take your ad and make it double in size. Not only is this good for attracting attention however they also better customer experience by making the navigation process to a page on your website swift and easy.

Review Extensions:

Review Extensions are available globally on the Search Network – All Features & Search Network With Display Select – All Features. Review Extensions show third party reviews that you must manually insert. This is a good extension to have as many people look for reviews before converting & it showcases something not many ads have.

Callout Extensions:

Callout Extensions are available globally on the Search Network Only – All Features & Search Network With Display Select – All Features. Callout extensions show a small selection of the services that your business has to offer. This helps potential customers have a better understanding of what your business does.

App Extensions:

App Extensions are available globally on the Search Network Only – All Features & Search Network With Display Select – All Features. App Extensions are only available on mobile & tablet as they offer a button for users to click that automatically directs them to the app store, to download your app.

Want a great, measurable and transparent ROI? Speak to us to see how we can help grow your business through Pay Per Click marketing.

8 + 1 =

Why You Should Be Using Ad Extensions

SEARCH Why You Should Be Using Ad Extensions Shona Finnie, PPC Executive 11 May 2017 What Are Ad Extensions? Ad Extensions are a type of ad format that show extra information about your business on your ads. The more you show, the bigger the ad. The bigger the ad, the...

What is Quality Score & Why Does It Matter?

What is Quality Score & Why Does It Matter?

NEWS

What is Quality Score & Why Does It Matter?

Shona Finnie, PPC Executive

14 March 2017

What is Quality Score & Why Does It Matter?

Quality Score is a metric Google created to measure the quality & relevance of your ads. It is used to determine your Cost-Per-Click, along with the position of your ad on the Search Engine Results Page (SERP).

Quality Score is made up from three components;

Expected CTR – How likely a user is to click on your ad.

Landing page experience – How relevant your landing page is, in comparison to the ad.

Ad Relevance – How relevant your ad is to a keyword or a user’s search query.

AdWords takes this data and assigns a score from 1 to 10, to your ad. 1 being the worst and 10 being the best it can be.

Put simply; Google uses quality score to make sure that its users are constantly receiving relevant information. As advertisers, we can also use this to our advantage. By having a high quality score, not only are we decreasing our ad spend but we are only appearing on relevant searches. The more relevant your ad/landing page, the more likely the user is to convert / need your services.

Increasing Quality Score

Ideally, you want the highest quality score possible and although not guaranteed, there are a few things you can consider to help improve your score.

Organised Account Structure: By having your ad groups and campaigns arranged into tightly-knit themes, it will provide accuracy within your ads.

Landing Pages: By having a good-looking landing page that is also relevant to your ad/keywords, you are improving user experience. The more relevant and easy to use your website is, the more likely users are going to stay. This also will decrease your bounce rate.

Keyword Optimisation: Make sure all keywords are relevant to their ad groups, while still looking for new ones that are more accurate.

Adding Negative Keywords: Constantly monitor the search terms report to keep track of the keywords your ads appearing for. Negate irrelevant keywords to avoid irrelevant clicks.

Want a great, measurable and transparent ROI? Speak to us to see how we can help grow your business through Pay Per Click marketing.

14 + 8 =

Why You Should Be Using Ad Extensions

SEARCH Why You Should Be Using Ad Extensions Shona Finnie, PPC Executive 11 May 2017 What Are Ad Extensions? Ad Extensions are a type of ad format that show extra information about your business on your ads. The more you show, the bigger the ad. The bigger the ad, the...

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