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Why You Should Be Using Ad Extensions

Shona Finnie, PPC Executive

11 May 2017

Why You Should Be Using Ad Extensions

What Are Ad Extensions?

Ad Extensions are a type of ad format that show extra information about your business on your ads. The more you show, the bigger the ad. The bigger the ad, the more eye-catching your ad becomes to a potential customer. Not only do they increase the size of your ad but they also increase your quality score. It’s a no brainer.

Location Extensions:

Location extensions are available globally on the Search Network, Search Network With Display Select & Display Network Only. Location extensions show a clickable link of the location of your store on your ad. Once a potential customer clicks this link, they are directed to Google Maps to where your store is located.

Call Extensions:

Call extensions are available globally on the Search Network, Search Network With Display Select & the Display Network. Call Extensions show the phone number of your business in the ad. Although on desktop it is not clickable, it is on mobile. This allows customers to call your business with one click when using mobile.

Sitelink Extensions: 

Sitelink Extensions are available globally on the Search Network Only – All Features, & Search Network With Display Select – All Features. Sitelinks are one of the most important Ad extensions as it can take your ad and make it double in size. Not only is this good for attracting attention however they also better customer experience by making the navigation process to a page on your website swift and easy.

Review Extensions:

Review Extensions are available globally on the Search Network – All Features & Search Network With Display Select – All Features. Review Extensions show third party reviews that you must manually insert. This is a good extension to have as many people look for reviews before converting & it showcases something not many ads have.

Callout Extensions:

Callout Extensions are available globally on the Search Network Only – All Features & Search Network With Display Select – All Features. Callout extensions show a small selection of the services that your business has to offer. This helps potential customers have a better understanding of what your business does.

App Extensions:

App Extensions are available globally on the Search Network Only – All Features & Search Network With Display Select – All Features. App Extensions are only available on mobile & tablet as they offer a button for users to click that automatically directs them to the app store, to download your app.

Want a great, measurable and transparent ROI? Speak to us to see how we can help grow your business through Pay Per Click marketing.

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What is Quality Score & Why Does It Matter?

NEWS What is Quality Score & Why Does It Matter? Shona Finnie, PPC Executive 14 March 2017 Quality Score is a metric Google created to measure the quality & relevance of your ads. It is used to determine your Cost-Per-Click, along with the position of your ad...

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