Why You Should Be Using Ad Extensions
Shona Finnie, PPC Executive
11 May 2017
What Are Ad Extensions?
Ad Extensions are a type of ad format that show extra information about your business on your ads. The more you show, the bigger the ad. The bigger the ad, the more eye-catching your ad becomes to a potential customer. Not only do they increase the size of your ad but they also increase your quality score. It’s a no brainer.
Location extensions are available globally on the Search Network, Search Network With Display Select & Display Network Only. Location extensions show a clickable link of the location of your store on your ad. Once a potential customer clicks this link, they are directed to Google Maps to where your store is located.
Call extensions are available globally on the Search Network, Search Network With Display Select & the Display Network. Call Extensions show the phone number of your business in the ad. Although on desktop it is not clickable, it is on mobile. This allows customers to call your business with one click when using mobile.
Sitelink Extensions are available globally on the Search Network Only – All Features, & Search Network With Display Select – All Features. Sitelinks are one of the most important Ad extensions as it can take your ad and make it double in size. Not only is this good for attracting attention however they also better customer experience by making the navigation process to a page on your website swift and easy.
Review Extensions are available globally on the Search Network – All Features & Search Network With Display Select – All Features. Review Extensions show third party reviews that you must manually insert. This is a good extension to have as many people look for reviews before converting & it showcases something not many ads have.
Callout Extensions are available globally on the Search Network Only – All Features & Search Network With Display Select – All Features. Callout extensions show a small selection of the services that your business has to offer. This helps potential customers have a better understanding of what your business does.
App Extensions are available globally on the Search Network Only – All Features & Search Network With Display Select – All Features. App Extensions are only available on mobile & tablet as they offer a button for users to click that automatically directs them to the app store, to download your app.
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